When you click through this dynamic piece and “peel back the onion” of medication errors, you’ll discover that despite our best efforts, our eyes and minds sometimes work against us. That’s the essence of confirmation bias at work in your pharmacy, throughout the hospital and anywhere people handle medications. It’s the human tendency to think selectively — to perceive information that is familiar or expected instead of what is actually there.
PreventIV Measures Packaging and Labeling can help by clearly differentiating products with obvious and easy-to-distinguish visual cues on every product.