13 “F”S!

Did you count correctly?

Once you’ve learned how to read, your eyes and brain jump right in and start reading. It’s a wonderful gift. However, our brains usually skip over high-frequency words they see all the time – words such as “of” and “the” – all in the pursuit of speed and efficiency.*

ASK YOURSELF:
Can you see how that can be problematic in a high-volume hospital pharmacy filled with look-like, sound-alike products?

* Rayner K. Eye movements in reading and information processing: 20 years of research. Psychol Bull. 1998;124(3):372-422.

COUNT THE Fs

HAVING FUN?
VIEW MORE ILLUSIONS: