The PreventIV Measures Story. Discover how our proprietary packaging and labeling approach came to be, and learn how underlying risks for medication errors—template labeling, look-alike/sound-alike products, confirmation bias and even the natural way your mind works—may present safety challenges in your pharmacy.
Is Seeing Believing? Explore how the fundamental ways our eyes and brain process visual information cause “blind spots” that may affect our perceptions. The resulting optical illusions show the ways in which our color perceptions and understanding of what we read can miss the mark and may contribute to a medication error.